A Chinese tech firm recently released a new wireless router especially made for pregnant women, called the "Pregnancy Wi-Fi." Now the said firm is clashing with another tech firm over the new product.

Qihoo 360, the firm that recently announced the device, claims that the Wi-Fi router allows for a "pregnant woman mode," which cuts radiation by 70 percent, BBC reported.

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It was called P1 by the home network device, which also provides two other stronger modes called "wall penetration" and "balance."

However, the latest innovation was bashed by tech giant Xiaomi. They called Qihoo scaremongering the public.

"The so-called pregnancy mode is just a marketing tactic. Wi-Fi usage is safe, so please rest assured when using it," according to Xiaomi in a post on Weibo, a Chinese social media site.

The Xiaomi claim may not have come as a surprise as Qihoo 360 is its fierce rival.

Also worth noting is Xiaomi's recent launch of a new router product offering six terabytes of storage as well as high-speed connections, but with no "pregnancy" setting included.

Chief Executive Zhou Hongyi of Qihoo said during the P1 launch that they are "targeting people who are afraid of radiation," reported the South China Morning Post.

Qihoo 360 is no stranger to controversies though, according to The Inquisitr.

Apart from routers, both Qihoo 360 and Xiaomi reportedly have interest in numerous competing segments such as wireless smartphones and other back-end networking equipment.

The effect of electromagnetic signals like Wi-Fi on humans has already stirred controversy before. However, the non-ionising kind utilized by telecommunications devices has no scientific evidence proving significant harm.

Studies have also failed to find significant evidence of serious negative effects of Wi-Fi frequencies for adults and babies.

The BabySafe Project, a non-profit group from the United States, has called for further research into the matter, urging pregnant women to be more cautious when using devices with radio frequency such as mobile phones and microwave ovens, reported Yahoo.

So far, the World Health Organization said there remains no evidence supporting claims that routers are harmful, according to BBC.

"The overall weight of evidence shows that exposure to fields at typical environmental levels does not increase the risk of any adverse outcome such as spontaneous abortions, malformations, low birth weight, and congenital diseases," according to the WHO website. "Based on a recent in-depth review of the scientific literature, the WHO concluded that current evidence does not confirm the existence of any health consequences from exposure to low-level electromagnetic fields."

Tagspregnancy wi-fi, pregnancy wi-fi china, pregnancy wi-fi controversy, Qihoo 360, WHO, router controversy, pregnancy wi-fi router