CHINA TOPIX

11/22/2024 04:33:25 am

Make CT Your Homepage

Chinese Tech Giant Alibaba Investing in 'Mission: Impossible – Rogue Nation'

Jack Ma

(Photo : Reuters)

Alibaba is expanding to unchartered territories as the e-commerce giant announced that they will be investing in the upcoming "Mission: Impossible - Rogue Nation."

The Chinese tech giant did not specifically made public how much it was going to put into the movie, but the Washington Times reported that the company will lend a hand in the online ticketing, merchandising and promotions. Alibaba even called the said partnership with Paramount as the start of numerous collaborative occurrences with different overseas studios.

Like Us on Facebook

It was during last year's fall when Alibaba execs Jack Ma and Zhang Qiang met with Paramount chairman Brad Grey that started it all. However, the Los Angeles Times also reported that the last few installments of the "Mission: Impossible" franchise did well in China, with scenes for "Mission Impossible - Ghost Protocol" also filmed in the mainland.

More often than not, the association of China to a movie automatically boosts the sales of a movie. This has been apparent to several blockbuster hits, most recently with "Transformers: Age of Extinction" and "Avengers: Age of Ultron."

Alibaba has become one of the most successful companies in China, with The Hollywood Reporter stating that the Internet company has roughly $1.6 billion ready for investment opportunities, which it used to buy an 8.8 percent stake in Enlight Media, one of the many expanding acquisitions of Alibaba in the entertainment industry.

This partnership with Paramount will obviously bring the entertainment arm of Alibaba to greater heights, and with plans to make it expand even more by building relationships with other international studios, Alibaba may soon be the distributor of choice in China, which will eventually allow them to monopolize the industry. Soon, the brand Alibaba may not just be limited to the Internet. When the brand eventually becomes a household name in the world of entertainment, Chinese consumers need not be surprised.

Real Time Analytics