One Direction certainly knows how to market their latest fragrance. The four-member boy band recently released a 90-second commercial for their fourth fragrance called "Between Us." Fans will be delighted to note that it contains one very special ingredient.

Liam Payne, Niall Horan, Harry Styles, and Louis Tomlinson scour the corners of the earth for their one special ingredient for the latest fragrance. "Between Us" is described as a fruity mix of apricot nectar and mandarin, a floral mix of gardenia and jasmine, and notes of candied sugar and vanilla. This in itself already smells sweet, but the special ingredient added is even sweeter.

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The latest commercial for "Between Us" shows Harry climbing a mountain to pick freesia while Liam dives the ocean for a chunk of amber. As for Louis, he dressed up in an astronaut suit just to grab an apricot. Niall's ingredient was the most special as it was his own tears.

"As this is our fourth fragrance, we feel like we are really getting the hang of it," shared Horan, adding, "Not sure we're pros just yet but the four of us have our own opinions on what looks and smells good, and we all bring something different to the finished product."

"Between Us" is set to hit Macy stores by the month of August. Hopefully, the boys' latest commercial for their fourth fragrance would help boost sales. Yet, even without a commercial the fragrance would definitely be a hit. Their former fragrance called One Moment managed to reach $100 million in sales - way before it was released on shelves. With the special ingredient being Niall's tears, fans are sure to flock to Macy's once "Between Us" is released.

While Liam, Niall, Louis, and Harry are busy promoting their latest fragrance, former One Directioner Zayn Malik was spotted seated front row at Valentino's fashion show. Zayn Malik was dressed in a white collar buttoned-up Valentino suit and trousers, which was paired off with a long two-toned lapel jacket. Malik wasn't the only ex-boy band member in attendance at the Valentino Spring/Summer 2016 fashion show, as Joe Jonas of the Jonas Brothers was also present.

TagsOne Direction, Between Us, Niall Horan, Zayn Malik, Valentino Spring/Summer 2016, Louis Tomlinson, Harry Styles, Liam Payne