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12/22/2024 01:45:54 pm

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British Vogue Editor in Chief Alexandra Shulman Talks Fashion at London’s China Exchange

The front cover of the April 2007 edition of British Vogue featuring British model Kate Moss

(Photo : REUTERS/NICK KNIGHT) The front cover of the April 2007 edition of British Vogue featuring British model Kate Moss is seen in this publicity handout photo released March 9, 2007.

British Vogue's editor-in-chief Alexandra Shulman conducted an informal talk on Tuesday at one of China Exchange's events held in London's Chinatown. Shulman addressed a huge crowd composed of budding designers and fashion enthusiasts.

Fashion plays a huge role in people's daily lives, and this key theme in the talk was how the British Vogue editor began the discussion at China Exchange.

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Later, she went on to discuss the growing influence of China over the fashion world, according to china.org.

Called "The Prudential Series: 60 minutes with Alexandra Shulman," Shulman opened her "Why Fashion Matters" talk by introducing herself as Vogue's editor since 1992.

She said if fashion had not been incredibly important, she would not have had a job for the last twenty-three years. She said that Vogue magazine sales amount to two hundred thousand copies a month in Britain, with the website having over two million users monthly. Vogue accumulates profits from the magazine's circulation as well as advertising.

Shulman said that the fashion industry is considered essential to the economy as it provides 26 billion pounds to the United Kingdom per annum. The industry is also able to provide 797,000 jobs.

In the British Vogue editor's China Exchange talk, fashion was also discussed as important for men and women as women would not be able to wear trousers and men would still have to wear doublets without it.

Centuries ago, fashion became such a big deal since covering one's self became a matter of importance.

The British Vogue editor's China Exchange talk argued that fashion is much a part of culture as the arts and sports, which is the reason why Vogue currently has twenty international editions. Shulman said each territory has its own specific set of needs in fashion.

Located in the former central Telephone Exchange in London, China Exchange allows the opportunity for an exchange of ideas and events that have an impact on the lives of the British and Chinese in the present time.

China Exchange "provides a centre for exhibitions, performances, lectures and events of all kinds, with an aim to offer insight into a wide range of issues including culture, business, the environment, heritage, education, enterprise, medicine, religion, economy, anthropology, architecture and philosophy," according to the its website.

It is not the first time Shulman attended an event relating to China and Vogue. In July 2005, she held a cocktail party for the formal introduction of Vogue China's new editor in chief, Angelica Cheung, according to Vogue.

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