Chinese Online Store Carries Top American Brands, Exclusive Taylor Swift Apparel
Bernadette Tan | | Jul 21, 2015 07:33 AM EDT |
(Photo : Shirlaine Forrest/Getty Images for TAS) MANCHESTER, ENGLAND - JUNE 24: Taylor Swift performs at Manchester Arena on June 24, 2015 in Manchester, England.
China's e-commerce giant JD.com launches online shopping platform called "U.S. Mall" that will carry major American brands for Chinese consumers, including exclusive Taylor Swift-branded apparel.
The online shopping site will sell products from favorite brands like Jeep, Nautica, Converse, and even luggage from Samsonite and Cranberry Juice, CNN Money reported.
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A highlight of the Chinese shopping site is an exclusive clothing line from Swift. The news site added that the pop star will create clothes such as dresses, tops, and sweatshirts exclusively designed for U.S. Mall.
This exclusive deal with JD.com is a part of a Shanghai tour on November for her album "1989."
Chinese shoppers will now be able to enjoy trendy American brands through the online shopping site. "Chinese consumers appreciate that the United States is a global leader in the areas of product reputation, quality, reliability and variety of goods," Richard Liu, CEO of JD.com told the South China Morning Post in a report.
Retailer JD.com stressed that all products and apparel at U.S. Mall are 100 perfect authentic. Over the recent years, counterfeit goods have weighed down the market, but fake products will not be tolerated at JD.com, it told the news site.
"As American companies increasingly understand our core advantages of zero tolerance towards counterfeits, we are gaining excellent momentum attracting U.S. brands," Liu added.
JD.com unveiled its new Chinese online shopping site Monday at the Plaza Hotel in New York with partners and executives present, Barron's Asia reported.
Among top executives present was Haoyou Shen, head of the JD unit. According to Shen, there are now a lot of wealthy Chinese consumers who travel to the United States to purchase top brands to carry back home to China. He then added that without having to travel, U.S. Mall hopes to "bring the products you know and trust to the Chinese consumer."
TagsTaylor Swift Apparel, taylor swift, U.S. Mall, JD.com, online shopping
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