The Traditional Swiss watch has finally been merged with the newly released Apple Watch from Apple Inc. to produce a dual watch that takes the form of a bracelet. This allows its users to wear the traditional timepiece and the Apple Watch both on the same wrist.

For a time, smart watches have been in the rush to try and replace traditional watches. A Swiss Luxury watch manufacturer is trying to balance the move by combining a Swiss watch and an Apple Watch together.

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In this new watch, the Apple smartwatch is placed on the inside of the wrist and this provides an extra layer of privacy for the users such when reading messages, explains the company's President Adam Pluemer to the BBC reporter.

The main aim for the project is to tackle the accusations from the Swiss Watch manufacturers that the Apple Watch has been snatching its sales. Therefore, from the latest creation, Nico Gerard plans on bringing the two watches together instead of directly competing with the Apple Watch.

Apple Watches have been very expensive with prices being set from $349 up to $1,099. The watches are made from an array of brands that range from sporty rubber to steel links. Others range from $10,000 to $17,000, which are normally made of 18 karat rose gold or yellow gold with a variety of straps. The Apple Watch is being considered as a luxury good by their buyers.

On the other hand, the classic Swiss watch is a beautiful mechanical masterpiece of jewellery, and with a regular maintenance, they would last for decades and also come with fair prices.

"Young people are mainly the definite target audience of the Apple Watch," said Rene Weber, an analyst at Bank Vontobel AG in Zurich. Therefore, combining the two models in one would also give the older a lot of chance to enjoy the technological move.

TagsApple Store, Classic Swiss Watch, Nico Gerard’s Watch, Traditional Swiss Watch