New Google logo still remains wordmark but comes with a change font, an interesting twist of colous to make it look more playful than what it was originally.

According to The Verge, it is learnt that Google has updated its image along with introducing a brand new logo. The new logo uses sans-serif typeface making it look more attractive and playful. The report confirms that the new logo is heavily inspired from Google's new parent company-Alphabet that was launched recently. Analysts are saying that this could easily be Google's biggest change since 1999. The other change that the users are most likely to notice in their day to day usage is the tiny 'g' logo that they see on their tabs. This 'g' becomes more colourfully striped and is replaced by a letter in uppercase.

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Google announced the new logo to the world in a small animation where a hand wipes out the old logo as the new one draws itself. As of now Google has not announced any specific reason for the change. However, the report claims that Google's change will now be able to represent its real identity more accurately.

From being just another site visited on the desktop, Google has evolved into a collection of apps and services. It is believed that the changed logo conveys its evolved identity in a better way. This is understood from what Google's Tamar Yehoshua, VP of product management and Bobby Nath, Director of User Experience, shared on Google's official blog, as stated in a report on Adweek.

The new logo is just 305 bytes as compared to the previous version of 14000 bytes. This will make it easier for Google to display even in relatively low bandwidth conditions, which in turn will help in meeting the new Google CEO Sundar Pichai's mission to ensure that the power of Google reaches the farthest corners of the world. 

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