Amazon removed Disney films from their online pre-order following a dispute between the two companies.

The e-commerce giant still allowed pre-orders of instant videos, but an order for the physical disc of Disney films will prompt a notification that instructs its customer to sign up in order to receive a notification once the film becomes available.

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Both parties have declined to comment regarding the reason for their dispute.

Meanwhile, other online sites, such as those controlled by Wal-Mart and Barnes & Noble, still allow the sales and pre-order of Disney films.

Earlier this year, Amazon also had a dispute with Time Warner's Warner Bros. studio. In this argument, Amazon suspended the pre-order of the physical versions of its movies.

Customers were only able to pre-order the films when the two companies have finally reached an agreement about the marketing and pricing, among other issues allegedly argued about.

Amazon has used the same tactic regarding its feud with the Hachette Book Group, which involved e-book pricing. Amazon decided to stop all pre-orders of paperbacks of Hachette books, extended delivery time, and removed the discounts for some orders.

Forrester Research analyst Sucharita Mulpuru said it is highly unusual for retailers to have such a publicized feud.

"Amazon has demonstrated that they're not going to be the one to blink in these negotiations," Mulpuru said.

Suspension of pre-orders of upcoming films and books can greatly affect the sales and may urge the customers to try a different retailer.

Meanwhile, Amazon's spat with Hachette is far from over and was fueled when Amazon called onto its customers to write to Hachette CEO about their demands.

Amazon is urging Hachette to lessen the e-book price from $12.99 or S$14.99 to US$9.99, saying that e-books need to be inexpensive to drive more sales.

Hachette, on the other hand, won't budge. It claimed that Amazon only wanted more sales. The publishing house added that the current pricing is just enough to cover for royalties, marketing, and other expenses.

TagsAmazon, Disney, Warner Bros, time warner, hachette dispute