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11/02/2024 07:33:38 am

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T-Mobile ups 4G coverage, challenges AT&T and Verizon

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(Photo : GETTY IMAGES) The company knew that it would be a slow game and that they would play it the smart way. T-Mobile is now on its way to being the third-largest mobile carrier in the country, though covering only two-thirds of its entire market.

There's no stopping T-Mobile in blatantly proclaiming that it is now the "fastest growing mobile network in America." It has the numbers to prove its claim.
The company's latest earnings report revealed that it has 2.3 million new subscribers in the third quarter of 2015. This encouraged the firm to revise post-paid projections to the range of 3.8 and 4.2 million from its last estimate playing around only at 3.4 million and 3.9 million. The turnover rate declined from 1.64 percent to 1.46 percent as subscribers chose to stay with the company.

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Last quarter, it also adjusted its subsequent quarter revenue projections after more than 2 million new postpaid and prepaid subscribers were added to the company's customers list. With this, T-Mobile has now earned the confidence to take on the country's leading providers,  AT&T and Verizon.

"We have more than doubled our footprint of LTE this past year. And we are expanding into new territory now with our LTE service, which means we're putting LTE into and onto the rural ground and turf in brand new markets," Neville Ray, T-Mobile's CTO, told CNET.

In fact, this is T-Mobile's plan when they decided to jump on US territories. The company knew that it would be a slow game and that they would play it the smart way. T-Mobile is now on its way to being the third-largest mobile carrier in the country though covering only two-thirds of its entire market.

The company said that its 4G LTE service, after massive system and infrastructure upgrades in the past months, is now available to more than 300 million mobile phone users in the country, almost the same number of people who can access the leading providers' high-end service.

What makes T-Mobile a worthy alternative to the slightly expensive services of leading US network providers is its unique take on introducing accessible and acceptable lower-tier plans to its target audience, which is clearly the dissatisfied customers of AT&T and Verizon crave. Its "no-contract plans" and promotions that challenge existing exorbitant rates on the market has become a hit to budget-conscious consumers.

But while the overcrowding US market remains attractive to large players in the segment, some startup players choose to go outside the country and test its product on more intricate markets first.

5BARz International (OTCQB: BARZ), an American network extender service provider, has decided to launch its plug-and-play product in India, a country with a fast flourishing mobile market yet haunted by massive call drop problems stifling its growth.

"It's hard [for us] to ignore India's market-obviously, for its size. And this challenges us. We want to be part of solving the country's massive telecommunication networks problem. In so doing, it can encourage other regions with similar problems-Southeast Asia, Africa, even the US-that we can do the job and be part of the solution," former Apple CEO and 5BARz co-founder Gil Amelio said in an email interview.

When the company decides to enter the US market, it plans to emulate what T-Mobile has done to become an important player in the segment: offer accessible and reasonable products and services.   

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