T-Mobile has pushed back the boundaries for its users once again, this time allowing them to stream videos from Netflix, HBO, and Hulu without causing a dent on their monthly data allowance.

Using the three video content providers and 20 other apps will no longer count against mobile data usage of T-Mobile subscribers.

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The move is part of T-Mobile's strategy to satisfy the steady rise in demand for mobile video, and at the same time cut off its users from penalties incurred when they went over their data caps.

According to Chicago Tribune, the new feature is called Binge On and will apply to 24 services that include two from T-Mobiles major competitors, AT&T and Verizon.

T-Mobile is first in the industry to offer such king of feature. Many market analysts are positive that the move wiill persuade other network subscribers to jump the fence.

On the other hand, tech experts are keen to know whether T-Mobile can sustain its bandwidth once traffic starts to clog its network.

T-Mobile said that they can pull off the proposition without hurting data speeds since the company is working with media companies in order to optimize their apps. It also said that the new strategy will not hurt its profits.

"Customers have a huge and increasing appetite for new and innovative ways to use their smartphones. But what I see is there's amazing content being created, but it's being created for movie and TV screens," Chief Executive Officer John Legere told The Los Angeles Times.

Legere added that since all content ultimately find their way into the Internet, T-Mobile's task is to find ways to get it to mobile platforms.

TagsT-Mobile, unlimted data, netflix, HBO, Hulu