CHINA TOPIX

11/22/2024 12:37:16 am

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Google Play Store Set to Launch in China Next Year

Google Play Slated For Launch In 2016

(Photo : Getty Images) Google is set to launch the Chinese version of its Play Store App Store next year

Google's parent company Alphabet Inc is reportedly planning to launch a Chinese version of Google Play next year, according to Reuters.

This will be the company's first major venture in the country's internet market since terminating local product support lin ast 2010.

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This play app is set to meet China's specifications and is an entirely separate entity from the international version of Google Play, according to two Google employees.

Google intends to abide with Chinese government's laws on filtering content, especially if it is deemed controversial by the ruling Communist party.

There are also laws that will require Google to store the application data within China.

In 2010, Google pulled out its services in China due to its refusal to self-censor search results. Nonetheless, the search engine still has a presence in China but this is only limited.

A majority of the services offered by Google, particularly Google Play, is currently inaccessible in China.

The new Google Play app store in China will serve as a 'launch pad' to advertise products and services in the country.

Google Play may have a shot at establishing its place in China, but it faces tough competition with Baidu, a Chinese web service that controls almost 70 percent of the market share, according to Digital Trends.

China still serves as one of the biggest smartphone markets in the world.

However, Google hasn't reached an agreement as to which product would be advertised.

Google has expressed interest in re-establishing their services in China, according to the company's Chief Executive Sundar Pichai.

This will be a challenge for the company since several Chinese players have already made their mark on the country's web market since Google's pull-out in 2010.

"There are a substantial number of free ways people get music in China that makes it difficult for any service, especially for the West, to get into the market," said Rob Enderle, a technology analyst.

Enderle added that the toughest competition will come from products that belong to the wrong side of the law.

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