Many Lands' End subscribers were incensed earlier this week when they received a free bonus gift of a copy of GQ magazine featuring a scantily-clad woman on the cover, reports stated on Thursday.

The GQ magazine in question was the July issue featuring the almost-nude model Emily Ratajkowski, who posed topless with only a necklace of flowers covering her breasts.

Like Us on Facebook

Lands' End, a clothing company popular for their conservative designs, gave out the free magazines as a thank-you gift to customers who purchased over $100 worth of items from their store.

Lands' End customers, mothers in particular, have turned to the company's Facebook page to express their dissent with the gesture.

Some called the magazine 'obscene' and 'pornographic' and stressed their disappointment that a company they expected to be 'wholesome' could resort to such a scandal.

Some of the posts include: "I ordered Christian private school children's uniforms from your company and you sold my home address to a magazine company that peddles in soft porn for men???."

Lands' End had been giving out magazines in the past such as Self, Vogue, and Glamour in order to reward their loyal patrons with magazines "highlighting fashion and lifestyle topics."

As a response to the unexpected outcry, Lands' End Chief Executive Edgar Huber sent emails expressing the company's sincerest apologies.

Huber referred to the incident as a 'mistake' and said there was no excuse for it.

He added that the company had arranged for the customers who received the free GQ magazines to receive the Condé Nast Traveller instead.

Because of the retailer's partnership with GQ's New York publisher Condé Nast, Lands' End agreed to send the free magazines to their own customers to promote the magazine, so as not to 'exclude' male customers.

GQ's publisher also recently explained that their advertising partners, including Lands' End, decide how and which customers should be receiving free subscriptions to their magazines.

TagsLands' End, GQ Magazine, Conde Naste, lands' end scandal