“Web celebrity" became a hot phrase on Chinese social media when Hong Kong Heavenly King's Aaron Kwok posted a photo on Weibo on Dec. 1, of two hands locked in a tight grip against the backdrop of a vehicle's dashboard.

"Drive slow~@MK-fy," he wrote in caption, refering to his grilfriend

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Netizens immediately took it as a public admission by the 50-year old Kwok of the state of his relationship with a 27-year old web celebrity known as  Moka.

The post amazed Weibo users so much that they quickly began sharing it; the photo has been shared more than 40,000 times since its posting.

Some of those who shared the post added captions such as "Plastic surgery", and "Tmall model", all refering to Kwok's lucky lady.

Were they perhaps insinuating some measure of dislike for the new lady in Aaon Kwok's life? Well, there's quite a bit of a tale behind that possibility.

Kwok had left a not-so-commendable impression on fans when he broke up with Lynn Hung, a Hong Kong-based fashion model.

Throughout their 7-year relationship, Kwok never confirmed any of the dating rumours that surrounded it. This has apparently swayed people's sympathy toward Lynn.

When Kwok suddenly went public with his new romance, most Weibo users understandably didn't seem pleased.

They believe that ex-girlfriend Lynn is much more excellent than the current one, every which way.