Sprint will announce lower prices on their plans this week, a move in line with the top three priorities of new CEO Marcelo Claure.

Sprint will focus mainly on reducing prices for its different plans, improving its network and lowering operational costs, said LightReading.com, a telecommunications industry website.

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Claure said the company is about to change its plans to ensure their simplicity and to attract more customers. Sprint wants to make sure every customer in the United States will think twice before availing of competitors' subscription plans.

He said the reduced rates will roll out this week.

Claure's new plans offers much cheaper prices and bigger allotments of wireless data, reported The Wall Street Journal.

Sprint tested a plan in Chicago that offered unlimited talk, text and data for US$50 a month. This is US$30 lower than a similar plan from T-Mobile.

In Portland, Oregon, Sprint also tested a family-focused plan that offers lines for four smartphones and 20 gigabytes of data to share for US$160, the same price offered by Verizon and AT&T but double the data.

Sprint also tested a plan called "Framily" in Buffalo, New York that offers a US$10 discount per line, so a group of five pays US$25 a month apiece for unlimited talk, text and 1 gigabyte of data.

TagsSprint, cheaper plan, Data plan