China Digital Entertainment Expo & Conference 2013 (ChinaJoy 2013) has taken place at Shanghai New International Expo Centre (SNIEC) since July 25^th. It will last for three days. ChinaJoy is held annually in late July in Shanghai. Each year, there are about 180,000 audiences, exhibitors and professionals as well as nearly 10,000 journalists attending the expo, making it the largest expo in China's digital entertainment field.

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Among the top three game expos in the world, ChinaJoy is the No.1 game expo in Asia. ChinaJoy is meant to strengthen Chinese domestic game supervision, regulate the markets of electronics and Internet publications, and fight against piracy in order to encourage and support legal game products, and establish a platform for the comprehensive development of Chinese electronics products.

One of the most attractive highlights of Chinajoy is there are plenty of beautiful girls either as cosplayers or as showgirls to promote various video game companies in the expo. It is a veritable feast for the eyes.