Lego has changed its policy following an outcry last fall after it refused to sell its bricks directly to Chinese artist Ai Weiwei. The Lego Group will no longer question customers' intentions for placing bulk orders; something they did to Ai in September 2015.

In October last year, Ai revealed that Lego had refused to sell its plastics bricks to him. Ai had sought to use Lego block for an exhibition at the National Gallery of Victoria in Melbourne, Australia. However, Lego refused to grant his order citing that the company does not support any projects that has a political agenda.

Like Us on Facebook

In response, Ai described Lego's decision an act of "censorship and discrimination." It was a surprising decision by Lego since Ai had used the company's plastic bricks for an exhibition before. There were speculations that the company did not want to get into the bad books of the Chinese government ahead of its planned construction of a new Legoland theme park in Shanghai.

Ai went ahead to set up Lego collection points where people from different parts of the world donated plastic bricks for his artwork.

In the end, his team ended up using a cheaper versions of the Lego plastic bricks made by a Chinese company for the exhibition.

The artist said that Lego should not be too anxious over his work. Ai's works are often been critical of the Chinese government.

In a statement released by Lego on its website, the company said it used to ask customers to state the purpose of their order when they bought large amounts of its plastic bricks because it did not want to endorse or support any specific agenda. However, the company noted that this policy can result in misunderstanding and can be perceived as inconsistent.

When asked if this is in direct response to the public outcry over Ai's exhibition, Roar Rude Trangbaek, a spokesman for the Lego group answered that the adjustments were made because of misunderstanding and inconsistency that may have resulted in the past, according to the New York Times.

Ai is quite happy with Lego Group's decision and has said he would use Lego products in the future.

TagsAi Weiwei, Ai Weiwei Controversy, Lego Group, Lego, Ai Wei Wei Lego