Boys Are Out: Women are Top Gamers in the U.S., Study Says
Marco Foronda | | Aug 23, 2014 03:24 AM EDT |
Adult female gamers have dethroned boys under the age of 18 as the largest game-playing demographic in the United States.
A recent study conducted by the Entertainment Software Association, a trade group focused the U.S. gaming industry, shows that adult female now lead in gaming.
Like Us on Facebook
This study also shows men are still the majority population in the U.S. gaming field, however.
But the number of adult female playing games on both mobile devices and consoles increased by 48 percent compared to the 40 percent in 2010.
The boost in the number of female gamers is likely to be linked to the widespread smartphone adoption of games.
The female gaming population is likely to play on their mobile devices just like men play games on Apple's iPhone and iPad devices.
Previously, female gamers only played games to connect with their loved ones.
A lot of women before played games with family members but they're now embracing gaming as part of their leisure activity, said Nielsen analyst Nicole Pike.
The population of teen gamers is widely considered one of the most sought-after demographics by game development studios. The increasing number of female gamers could be a sign of changes in the gaming field.
Flurry Analytics, a mobile ad firm, discovered females could make more money for game developers when it comes to revenue and brand engagement.
"Candy Crush Saga" and "Kim Kardashian: Hollywood," two of the most popular simulation games played by females, received massive amounts of money.
The study showed the games females play vary widely. Among these games are "Temple Run," "QuizUp" and traditional card games.
Flurry found out that women spent 31 percent more money on in-app purchases and 35 percent more time using mobile games, unlike their male counterparts.
Furthermore, women commit themselves to a certain game and stick with it.
TagsGamer, Nintendo, Apple Inc., mobile games, Candy Crush Saga, kim kardashian hollywood, Gaming, Female Gamers
©2015 Chinatopix All rights reserved. Do not reproduce without permission
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?