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11/21/2024 06:19:54 pm

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Chinese Drone Maker Eyes Japanese Market

DJI is eyeing for Japan's drone market

(Photo : Getty Images) DJI is eyeing Japan's drone market.

Major consumer-drone maker DJI is eyeing the Japanese market after the country loosened its regulations three months ago.

Allen Wu, DJI Japan general manager, unveiled the company's latest Phantom 4 model in Tokyo on Thursday.

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During the demonstration, the machine, which is equipped with cameras, propellers, sensor and automatic tracking technology, flew around while tailing a bicycle rider and successfully ducked obstructions.

The Shenzhen-based drone maker claims to control 70 percent of the consumer-drone market in the world and could potentially expand - particularly in the Japanese market where there are a number of aspiring photographer and videographers.

Japan's regulations with regard to drones was implemented in December, stipulating that drones are not allowed to fly during nighttime, to carry explosives and to be used over a crowded, public area. Furthermore, flying on near airports or any special facilities should obtain a permit from the government.

Wu claims that about 70 million shots have been taken by DJI drones. The Phantom 4 has an average flight range of 5 kilometers (3 miles). The device costs 189,000 yen ($1,600) and $1,399 in Japan and US, respectively. The drone boasts a maximum speed of up to 72 kph (45 mph).

Interestingly, DJI's drone features an RTH (return to home) function, meaning it could come back safely, successfully avoiding obstacles as long as it still has some battery life.

Experts say that because of the lack of competition in Japan, DJI may take the country by storm. Yamaha Motor Co. makes drones, but they are intended for business. Also, Sony Corp. invested in Japanese drone maker Aerosense last year, but still, its drone are not for consumers.

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