China's air pollution problem is a pretty serious matter, but one odd campaign is hoping to make a difference by firing up both humor and action among Chinese netizens.

Hairy Nose, a new public service announcement (PSA) from WildAid's GOblue program, has a thought-provoking message to say. The latest PSA shows a dismal future where have people evolved long nasal hair to clean out the smog. It ends with a caution that if people refuse to change their habits, pollution will change them.

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Official at WildAid, the charity behind, told BBC News they wanted to initiate action and stop waiting for the government. They also aimed to create an eye-catching, humorous message to make it more effective on people, WildAid's China representative May Mei said.

The short film Hairy Nose initially depicts stylish people showing off their sophisticatedly groomed nasal hair as they continue living and suffering from air pollution. "To them, this is just the way it is," a caption said.

But then a young man decided not to submit and shaves off his nasal hair so he could breathe, also to remind him of the once blue colored, clear sky.

"Change air pollution before it changes you," the final caption boldly pointed.

Mei said that the organization wants to drive people to start thinking creatively think on their own ways how to go green. She revealed that there are a number of people in Beijing and Shanghai who keep on complaining about the smog but never really do anything to control it.

She further emphasized that the message WildAid wants to convey is that change is not a difficult thing and should start from everyone. The drive is encouraging young people, especially Internet users, because they believe the young generation is "willing to change, to accept new ideas and are also prepared for something better."

The recent reminder has not only been posted across different social networking sites and six national TV programs, but also on outdoors screens, taxis and subways across major cities in the mainland. 

Tagsair pollution, China Smog 2015, Hairy Nose, WildAid, no to pollution campaign, public service announcement, GOblue