A published online editorial article by Xinhua had questions about the quality control of New Zealand's tourism campaign. The news agency stated that the country's food industry problems are not "mere details" and so they start to seem systematic.

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Xinhua exclaimed, "One could argue the country is hostage to a blinkered devotion to laissez-faire market ideology. Many New Zealanders fell victim to this when the construction industry was deregulated two decades ago resulting in damp and leaky homes that quickly became uninhabitable."

"While it's true the government isn't responsible for the contamination of Fonterra produce, it should be held accountable for the fact that nothing was done to identify the problem before it was dispatched to export markets and domestic customers."

Xinhua also added that it is essential to provide more information to farmers, educators and government departments to better understand the customers in terms of exports. The article pinpointed Federated Farmers president, Bruch Wills.

"Too often New Zealand's government appears to lay siege to perceived trade barriers, battering bluntly away until the doors swing open. And once open, it's open slather for those who can throw as much produce at the new market as possible."

The news agency also talked about the defense of John Key's campaign when the Prime Minister compared it to McDonald's "I'm Loving it" byline. This, was said, is needed to be taken "with a pinch of salt."

Xinhua said, "No, Mr Key, it needs to be fixed before your trading partners just stop loving it."

As reported by the Herald, an infant formula company source leaked an information that the Chinese government would take action on the Fonterra scare in order to rebuild the country's image in the infant milk industry. This case has caused China to be decimated when the melamine scare has killed six babies.