A recent Xiaomi and Hasbro collaboration is changing  an iconic "Transformer's" transformation into something more hip - and techie.

Through a partnership between the Chinese smartphone maker and US toy company, Soundwave will no longer be known as an 80s-era microcassette recorder but a gleaming 7.9 inch, champagne colored tablet computer, according to the China Daily.

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In line with its marketing efforts, Xiaomi on Tuesday launched a crowdfunding campaign for the revamped Soundwave action figure.

The company targets to sell at least 1,000 units in the next 13 days.

Since the campaign kicked off, hundreds of order for the action figure-cum-tablet have already been placed.

Over the years, Hasbro's designers have altered Soundwave's transformations.

Under the Xiaomi and Hasbro collaboration, the popular Decepticon's latest iteration is dubbed as the second-generation tablet dubbed the Mi Pad 2.

The device, which was launched late last year, is compatible with both Google's Android and Microsoft's Windows 10 operating systems.

Xioami announced during the crowdfunding campaign that it is planning to launch more Transformer-inspired gadgets in the future.

Aside from producing smartphones and tablets, Beijing-based Xiaomi has been rolling out a variety of home appliances which range from air and water purifiers to television and weight scales.

All these devices are wired through Wi-Fi to enable remote control on a smartphone.

In March, Xiaomi unveiled out a top-of-the-line rice cooker, as part of the company's slew of smart home appliances, which have been largely inspired by the Chinese consumers' obsession with high-quality products produced by countries such as Japan.

The Xiaomi and Hasbro collaboration, therefore, hopes to capitalize on the Chinese company's innovative thrust, which aims to capture a larger segment of the global electronics market and make China a leading producer of cutting edge products. 

TagsXiaomi, hasbro, Xiaomi Hasbro Collaboration