China's Two Child Policy: Family Planning Promotional Materials Need to be Updated
Alexis Villarias | | Apr 10, 2016 09:36 AM EDT |
(Photo : Kevin Frayer/Getty Images) The government hopes that the change in policy will encourage couples to have two children that will be the future workforce of China.
China's top advisory body said that it needs to update promotional materials following the end of the one-child policy. Currently, select media outlets are displaying photos with the banner "Home with two kids."
The new policy is promoted through pictures displaying couples carrying two infants under a banner, "Home with two kids."
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During the National Committee of the Chinese People's Political Consultative Conference's annual meeting in March, Zhu Lianquing and 40 other members suggested modernizing outdated slogans that will reflect the new family planning policy.
In the late 1970s following the massive population explosion from 540 million to 830 million in a 20-year span, China decided to control population in fear of economic downfall. The government then implemented the one-child policy mostly in its urban population.
China believes that economic development is greatly affected by population and so most family planning slogans reflect the living and production conditions of the country. Past slogans include, "Bear fewer children, and plant more trees" and "Raising more children is not as good as raising more pigs."
However, in the past decade, the slogans took a less ominous approach. This more gentle tone still strongly reflects the one-child policy. China prevented around 400 million births. As a result, China accounted for 19 percent of the global population in 2010, down from 22 percent in the 1970s.
Seattle Globalist says that growing male and elderly population prompted China to end the one-child policy, which was enacted in 1979. The government hopes that the change in policy will encourage couples to have two children that will be the future workforce of China.
TagsChina's Two-Child Policy, Promotional Materials of Two-Child Policy, New Family Planning in China, China's one-child policy, End of one-child policy
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