CHINA TOPIX

11/02/2024 10:26:12 am

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Alibaba Founder Jack Ma Buys High-End Chateau de Sours in France

Alibaba founder Jack Ma

(Photo : Andrew Burton/Getty Images)

Jack Ma, the founder of the multi-billion dollar online retailer Alibaba, completed the purchase of Chateau de Sours in Bordeaux, adding to the growing list of Chinese investors interested in France's wine region. The purchase is expected to quench China's growing thirst for top vintage wines.

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Telegraph UK reported that Jack Ma is leading the way for Chinese investors to buy high-end chateaux in Bordeaux hopes to satisfy the growing market for top vintage wines. Last month, he purchased Chateau de Sours for a whopping price of £12 million. Chateau de Sours is a 200-acre wide, elegant 16th century estate in Entre-Deux-Mers, which includes a villa built in 1972 and field that can produce 10 varieties of red, white and rose wines.

In his trip to France, Jack Ma also brought along his fellow wine enthusiast billionaires, who also decided to buy at least 30 more Chateaux in the region.

"They intend to acquire 20 properties this year and 30 within two years," a source close to the negotiations told Telegraph UK.

These negotiations came in just in time to pull up the slumping sales of 17 percent in Europe last year. The vintage winemakers have faced strong competition against New World rivals in California and Australia, which produces cheaper but also delectable wines.

However, in China, vintage wine continues to be popular especially among the esteemed society as it remains a symbol of status in China. In fact, China continues to be Bordeaux's top foreign market with sales increasing by 31 percent last year. It reportedly sold a record-breaking 64 million bottles last year.

Suzane Mustacich, author of the book "Thirsty Dragon: China's Lust for Bordeaux," said that Chinese size of the market who can afford to buy imported wines has grown double in the past three years: from 17 to 38 million.

Jack Ma is known for realizing potentials in the market, helping out young and small business units to be successful. He also bought a massive 28,100-acre property in the Adirondacks region of New York City as part of the worldwide collection of properties.

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