Chinese tech giants are reportedly investing heavily in the country's mobile live streaming market to stimulate the audience's palate as they predict the industry will generate more than 100 billion yuan by 2020.

Investors including Sequoia Capital and Tencent China as well as pioneering companies in the A-share market have allegedly been throwing their hats into the market, according to China Daily.

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"This year, the live streaming industry is going to witness booming developments," Xie Chen, Huachuang Securities Co.'s senior analyst, said.

Xie predicts that in four years' time, the scale of online gaming and online streaming will reach as much as 106 billion yuan.

For instance, Bus-Online, a bus TV wireless network operator in China, reported a 40 percent increase of share price since launching its latest streaming platform B-Live on March 26.

On the other hand, aside from receiving a 68 million yuan investment from Shenzhen-listed online gaming company Beijing Kunlun Tech Co., Chinese mobile live broadcasting app Inke Inc. has successfully accomplished its B-Round financing in just three months.

In addition to online streaming platforms, even self-made cyber celebrities like Papi Jiang, who is popular for producing humorous videos, managed to secure a 12 million yuan investment from various companies.

Smartphones are the main avenue for live video streaming, China International Capital Corp reported, pointing out that "mobile live streaming has become the new trend."

Its study revealed that China's mobile Internet users jumped from 85.8 to 88.9 percent in 2014 and 2015, respectively. What's more, the number of mobile smart devices also increased to nearly 13 billion, accounting for 85 percent of the mobile Internet users. Mobile live streaming users as well have reached almost 11 billion.

Meng Wei, China International Capital Corp.'s analyst, thus believes that mobile Internet expansion will initiate change and development in the country's live streaming market.

TagsLive Video streaming, Papi Jiang, China International Capital Corp, Beijing Kunlun Tech Co, Bus-Online, wireless network, Tencenr China, Sequoia Capital