'Papi Jiang' Sold First Video Ad for a Whopping $3.4 Million Yuan
Charissa Echavez | | Apr 22, 2016 11:33 AM EDT |
(Photo : YouTube Screenshot) Chinese internet celebrity Papi Jiang sold its first video ad for a staggering $3.4 million yuan in an auction in Beijing on Thursday.
Fast-rising Chinese internet celebrity Papi Jiang is speeding her way to stardom, selling her very first advertisement to the top bidder who offered a whopping 22 million yuan ($3.4 million) on Thursday during a video ad auction in Beijing, the first of its kind.
The auction was hosted by Alibaba's auction website. It was intended for sales of post-credits promotion in one of Papi Jiang's video clip.
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The auction's initial price was at 217,000 yuan ($33,555) and climbed by 100,000 yuan ($15,463) per bid. Bidding prices went higher until it reached to its closing offer at 22 million yuan in just 7 minutes.
The satirical internet queen's video ad auction was won by Shanghai-based cosmetics firm Lili&Beauty, surpassing 30 other small- to medium-sized online business bidders, the Alibaba's auction site that co-hosted the event said.
Lili&Beauty, which represents a wide variety of brands including Max Factor, Maybelline, and Shu Uemura, will run an ad after a Papi Jiang video posted after May 21. The length of the ad is still under discussion.
Papi Jiang, one of the most popular internet celebrities in China, has a combined 11 million fans across different Chinese social media sites. On average, her videos are watched 7.5 million times. She is best known for her humorous vlogs tackling different issues ranging from relationships and to everyday life.
Earlier this week, Chinese media watchdogs reportedly reprimanded the vlogger for her use of foul languages, as hinted by the online statement she publicly posted saying she will be more responsible about her "words and image."
Jiang was also able to secure a 12 million yuan ($1.85 million) investment from different companies for digital marketing.
TagsPapi Jiang, Chinese internet celebrity, digital marketing, weibo, Lili&Beauty, Auction
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