(Photo : China Mobile)

China Mobile - the world's biggest mobile phone company - declared that their sales exceeded more than what they expected on 2013's first half. Profits soared higher and amazing sales performance was experienced by the said mobile company.

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This outstanding sales performance of China Mobile is said to be caused by a very high demand and an almost uncontrollable rise of revenue in wireless data. Irresistible Wireless data offers almost doubled the demand.

One of the main factors who pushed China Mobile beyond others is its subscription based plans that bloated into an unbelievable number of subscribers in just 6 months. By the end of 2012 China mobile only have 710 million subscribers, which bloated into 740 million in the first six months of 2013.

China Mobile statistics showed an amazing rise in profits. It actually hits one of the highest climb in the Chinese mobile market, which is 1.5% or up to 63.1 Billion Yuan (£6.6bn, $10.3bn) in just six months (January 2013 - June 2013).

But, beyond this amazing rise in sales performance of China Mobile, the company confessed that this is not an easy win among all neighbouring mobile companies. Their rivals are also starting to launch competitive offers and cheaper options in order to stay in the ranking of profit and sales competition among Chinese companies.

Despite of a slow economic progress, China mobile along with its two close rivals, China Telecom and China Unicom still managed to enormously increase their sales, taking advantage of the increasing need of data for smartphones and tablets - according to Chairman Xi Guohua of China Mobile.    

Endless innovation is the ace of China Mobile. Its investment in 4^th generation network data and its current 4G technology (TD-LTE) made the company to be unbeatable when profit increase is considered. 

Continued enormous growth in profit for China Mobile is expected after its goal of extending its 4G Network to 100 key cities from just 15, this year.

This mobile data market shoot-up is advantageous to subscribers. As the ongoing rivalry between China Mobile and its contenders gets tougher - stronger, faster and reliable mobile data services under reasonable prices are being introduced from time to time in the name of competition.