CHINA TOPIX

11/02/2024 04:30:13 pm

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Chinese Detergent Advert Sparks Racial Controversy Online

Racist detergent advertisement China

(Photo : Photo by Kevin Frayer/Getty Images) A Tibetan nomad stands in front of her washing machine outside her home in a government resettlement community on July 23, 2015 on the Tibetan Plateau in Madou County, Qinghai, China.

A laundry detergent advertisement of Chinese company "Qiaobi" is currently causing outrage online. The advertisement is being widely dubbed as one of the most "racist advertisement" in recent times.

The advertisement shows a young Chinese girl busy doing her laundry. A black African man spattered with paint on his face walks into the room. The black man is quite flirtatious as he winks and whistles at the Chinese woman.

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The jovial Chinese woman responds to his flirtatiousness as she encourages him to walk towards her. The black man exactly does that, only be stuffed with a detergent packet in his mouth and crammed into a washing machine.

After few seconds, he emerges from the washing machine. However, not as a black man but as a white skinned Chinese man. The Chinese woman is delighted with the makeover. The advert ends with "Change starts with Qiaobi."

Netizens on Facebook, Twitter, and other popular social media groups have reacted furiously to the advert. Many have condemned it as highly racist and insulting towards the black community.

However, the outburst against the advert has mostly originated from abroad. In China, the reaction has been quite the opposite. While the advert only managed to gain widespread attention recently, it is reportedly about a month old.


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