CHINA TOPIX

11/02/2024 11:31:45 am

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Google Wants to be Back in China, Says CEO Sundar Pichai

Google, China

(Photo : Photo by Feng Li/Getty Images) Google is planning to return to China to do business.

Google may stage a comeback to China, six years after it withdrew its search engine service from the world's largest internet market due to strict censorship laws.

"I care about servicing users globally in every corner. Google is for everyone," Sundar Pichai, Google CEO said on Wednesday during a tech conference. "We want to be in China serving Chinese users."

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This is the most assertive statement that Google has made about its ambitions in China in recent times.

The American search giant has repeatedly expressed its desire to return to China. However, Google has not disclosed any specific information about how it plans to comply with China's tough censorship laws.    

In recent years, the Chinese government has introduced a new set of restrictive censorship laws that may make it more difficult for Google to operate. However, analysts feel that the Chinese market is too big and lucrative for Google to ignore.

Analysts say that Google will have to search for a middle path or simply comply with China's tough censorship laws.

Meanwhile, Facebook, which has been banned in China since 2009, is also desperate to make a comeback in China. Facebook founder and CEO Mark Zuckerberg has made effort to appeal to the Chinese people and the country's top leaders.

Zuckerberg surprised many this year by wishing Chinese people Happy New Year in Mandarin. Zuckerberg reportedly learned the Mandarin language from his wife Priscilla Chan, who is Chinese.

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