‘Warcraft’ Shatters China’s Box Office Records
Jenia Cane | | Jun 17, 2016 04:05 AM EDT |
(Photo : Mike Windle/Getty Images) Actress Jamie Lee Curtis (R) and Thomas Guest attend the premiere of Universal Pictures' 'Warcraft' at TCL Chinese Theatre IMAX on June 6, 2016 in Hollywood, California.
"Warcraft" shattered the China box office, as it pulled in a massive $156 million during its five day run in the mainland.
The CGI-effects driven film has in fact established a new record in China for having the biggest debut in the country's history for a foreign released movie, reported Variety.
Like Us on Facebook
Undoubtedly, this is good news for Legendary and Universal, which produced the $160 million video adaptation of the highly-popular massively multiplayer online role playing game (MMORPG) of the same title.
"Warcraft" failed to get the attention of American moviegoers, as it only managed to gross a measly $24.4 million during its US premier.
The fantasy-adventure movie featuring ogres, mages and other magical creatures eclipsed the earlier record set by "Avengers: Age of Ultron" in 2015.
But despite the tepid response of the North American market, "Warcraft's" box office triumph in China highlights more than ever the importance of foreign audiences to a Hollywood film's future overseas.
"It's not a different kind of success story, it's a global success story," said Nick Carpou, Universal's domestic distribution chief.
"It has to do with the globalization of the theatrical business and the fact that international markets are getting stronger and stronger," Carpou added.
Industry experts expect China to overtake the United States as the world's largest film market by 2017.
Audiences outside the US have rescued films such as "Terminator: Genisys" and "Pacific Rim," which bombed at the tills during their stateside run but eventually became international hits.
"At some point you're going to have a hugely budgeted film from a North American company that forgoes a North American release," anticipated Jeff Bock, an analyst with Exhibitor Relations.
"There are going to be more films that appeal just to that part of the world, the same way there are U.S. films that do no business in the rest of the world," Bock said.
"Warcraft's" box office success in China is largely attributed to the immense popularity of the "World of Warcraft" game in the country, and the involvement of Legendary Pictures, which is owned by Dalian Wanda, one of the nation's largest entertainment companies.
Tagswarcraft movie, World of Warcraft, Warcraft, Warcraft China Box Office
©2015 Chinatopix All rights reserved. Do not reproduce without permission
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?