(Photo :Tim Cook is placing great importance on Chinese market)

Recently, some insiders disclose that Apple will launch a gold-colored iPhone next month to cater for Chinese color preference. Last month, Apple's CEO Tim Cook visited Xi Guoping, Chairman of China Mobile to hold talks on corporation issues with the world's largest cellphone carrier. Obviously, Tim Cook is placing great importance on Chinese market. It is quite possible for Apple and China Mobile to cooperate. So at this point, it really makes sense for Apple to reveal a gold iPhone to make further gains in China.

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Because the amount of Chinese female consumers of Apple products has been increasing rapidly at present, Apple's manufacturers say gold color will dominate Chinese market gradually due to Chinese color preference.

In China and many other Asia countries, gold color represents prosperity and influence. In large Asian communities of American cities, many companies use the word "gold" in their names to attract customers of Asian descent. According to Tim Bajarin, president of Creative Strategies, he thinks the target of gold iPhones may be Chinese.

"If Apple did produce a gold phone, while it may not be a big hit in the U.S., its advertisement would be a very big hit in China. A gold phone in China is, pardon the pun, golden in that market. It would send a huge message to the Chinese people. I've been relatively surprised that no one has targeted the China market with a gold phone yet." Tim Bajarin said.

Do Chinese love gold color? Well, it depends. As a mater of fact, in ancient China, gold is considered the most beautiful and prestigious color. Gold signifies neutrality and good luck. Gold was the color of Imperial China and is held as the symbolic color of the five legendary emperors of ancient China. Gold often decorates royal palaces, altars and temples, and the color was used in the robes and attire of the emperors. But, that's what happened in ancient China. Nowadays, Chinese are becoming far more compatible to global culture. Whether they're still in a favor of such a vulgar color. I doubt it.