Taiwan's HTC plans to open over 10,000 Vive VR "experience sites" in China by the end of this year, boosting its effort to promote its HTC Vive virtual across the country.

The consumer electronics company is teaming up with two of China's offline retailers, namely, Suning Commerce Group and Gome Electrical Appliances Holding Ltd., Alvin Graylin, HTC's VR business head in China, told China Daily. Both companies will host kiosks for people to try HTC's device and its Room Scale user tracking.

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"HTC VR demo stores will pop out in almost every public place over the next couple of months, in shopping malls, internet bars and in karaoke bars," he said, adding that it has already set up over 1,000 experience site centers in the mainland.

Graylin was also bullish of China's interest in the VR technology, noting that China will receive the best of HTC's VR products and "all of our innovative ideas and projects will be executed here first."

HTC has admitted that it has its eyes set on Chinese customers. Last week, HTC announced its VR Venture Capital Alliance, which will bring together several investment companies to help finance new startups that will work to produce virtual, augmented, and mixed reality, according to Upload.

Also last April, HTC launched a $100 million Vive X fund to encourage developers to come up with more creative VR contents.

With its focus now shifted to China, HTC may have an edge over its direct competitors Facebook's Oculus Rift and Sony Corp.'s PlayStation VR.

TagsHTC, VR, Virtual Reality, experience sites, Vive VR experience sites, Suning Commerce Group, Gome Electrical Appliances Holding Ltd