CHINA TOPIX

11/02/2024 11:38:54 am

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Coca Cola to Put Red Warning Logo on Cans to Indicate High Sugar Content

Coca-Cola

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Coca-Cola agreed to display a red warning logo on its cans as an indicator of its high sugar content  to help consumers improve their diet by choosing healthy products.

 Like other international brands, Coca-Cola has long fought the use of the color coded system of traffic light labels because it wanted to avoid a red warning sign in its bottles and cans.

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 However, the company has now decided to follow suit, especially because its healthier alternatives, Diet Coke and Coke Zero, are selling better that the original version.

 The traffic light labels of color coded system use the colors red, amber and green on its nutrition label as an indicator if the product contains high, medium or low sugar, salt and fat.

The nutrition label will also show how much a serving of the product will add to the daily recommended maximum for a person.

According to Coca-Cola, it adopted the system in order to provide transparency with its consumers regarding the nutrition information of the product they consume.

In a statement released by General Manager John Woods of Coca-Cola UK and Ireland, he said the company considered adopting the labeling scheme when it was first introduced last year, but decided to continue with the regular system that the company has always used.

However, during a survey among UK consumers, it was found out that they wanted a consistent "front-of-pack" labeling scheme similar with other food and drink products to help them decide which products to buy.

Because of the consumers response, the Coca-Cola decided to adopt the scheme for its products in Britain and Ireland.

Meanwhile, Public Health Minister Jane Ellison expressed her approval that Coca-Cola agreed to implement the Government's voluntary front-of-pack labelling scheme.

Ellison said that doing so will be beneficial to consumers who want to lead a healthier lifestyle.

"We want all businesses to give people clear and consistent information about their food and drink," Ellison said.

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