LeEco Plans to buy U.S. TV Company VIZIO
Ellie Froilan | | Jul 25, 2016 10:27 AM EDT |
(Photo : Reuters) LeEco could be gearing to purchase VIZIO.
LeEco is planning to purchase the American TV company VIZIO. The two companies are expected to announce the deal at a Hollywood event on July 26.
If the deal goes through, LeEco may end up owning VIZIO's plant in Mexico and using it to produce TV sets, according to NDTV Gadgets.
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VIZIO TVs are quite popular in the United States because of their low price and better quality. The company also produces sound bars, tablets, ultrabooks and even mobile phones. Since its inception, VIZIO has created high-quality products with much lower prices than its competitors. It is currently one of the leading HDTV companies in the U.S. and the top company in the sound bar product category in the country.
LeEco is a well-known brand in the Chinese market and has also expanded to countries like the U.S., India, and Russia. The company is continuing its global expansion and has been targeting strategic investments in various parts of the world.
The possible deal between LeEco and VIZIO will aid the quick overseas expansion plan of LeEco. It will also have a huge impact on LeEco's smart TV business.
LeEco is now a household name in the Indian market because of its high spec devices with budget-friendly prices. The deal may likely have a positive impact on the Indian market as well, The Indian Express reported.
TagsLeeco, Vizio, U.S. TV Company, India, LeEco China, LeEco India, Smart TV, LeEco Super TV
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