Xiaomi has announced that it is preparing to enter the American smartphone market in the near future.

Currently, Xiaomi’s primary markets are limited to China, India, and Indonesia. Its international expansion to the United States is necessary because growth in China has slowed and Xiaomi's rivals like Huawei Technologies Co. cut into its market share, according to Bloomberg. 

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Xiaomi, in theory, can get a good slice of the American market from Apple and Samsung. Its main advantage is the affordability of its products and their decent specs. The upcoming iPhone 7 and the new Galaxy Note 7 offers features and specs that clearly outclasses Xiaomi's Redmi 3S. Budget conscious US consumers will find the Chinese smartphone as the cheaper alternative to Apple and Samsung's pricey smartphones.

“The U.S. is a market that we definitely have in our sights. We will lead with social media, with the channels that allow us to get in touch with the young generation that are enthusiastic about new technology. We are definitely going there,” said Xiaomi’s Vice President Hugo Barra.

In June, the Beijing-based company announced the acquisition of nearly 1500 technology patents from Microsoft Corp. This deal is expected to smoothen potential legal tangles over intellectual property as Xiaomi pushes abroad, Android Authority reported. 

Barra said that there is no definite date yet when it would launch its devices in the U.S. launch. However, the company has been selling lots of products including smart bikes, rice-cookers, ear-buds and fitness bands to people in the US via its online portal.

TagsXiaomi, U.S., china, Xiaomi U.S., Huawei, apple, Samsung, Xiaomi expansion