Tech company Western Digital recently launched a new series of solid state drives intended for the regular consumer market. This is a big shift for the company since it been banking on the hard drive market or the spinning-disk storage for several years.

The new WD Blue and WD Green series' of storage options are SATA SSDs that users can simply connect to a laptop. These new storage devices are more efficient compared to their hard drive counterparts.

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These two new products came in just five months after Western Digital finalized its acquisition of SanDisk. The new WD Blue and WD Green storage devices share a lot of similarities with SanDisk's flash storage products, according to The Verge.

Western Digital clarified, however, that it will still continue its hard drive manufacturing division. Many market analysts agree that the company's move to enter the SSD market simply highlights the growing demand for fast and efficient storage options, especially with the growing popularity of virtual reality.

The WD Blue SSDs are available in three variants: 250GB, 500GB and 1 TB. Prices range from $79 to $299, but these are currently available only to "select customers." Western Digital has yet to confirm when the WD Blue will be available to the general public.

The WD Green SSDs, on the other hand, are the entry-level of the two. It is available in 120GB and 240GB storage configuration. No pricing has been released yet for this particular model o fthe Western Digital SSD since they are not expected to hit the market until later this year.

TagsWD, WD Green, WD Blue, SSD, Western Digital