Apple CEO Tim Cook reiterated his optimistic vision about China, particularly with its market share.

He said the company enjoyed a positive response in the country for its iPhone 7 and 7 Plus. However, the technology giant reported 30 percent year-on-year decline in its China revenue during the third quarter. The decline was attributed to the stiff competition from domestic brands, such as Huawei.

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This has been the American tech giant's third consecutive decline in its quarterly revenue and profits.

China is the leading region showing the biggest decline. The company earned $8.79 billion in revenue from China, down from $12.51 billion it reported in the previous year. However, the company CEO said it is likely that the demand for iPhone 7 and 7 Plus will pick up in the next quarter.

In his follow up earnings call, Cook said, "We are very bullish on China."

ChinaDaily reported that Roger Sheng, research director at Gartner Inc. said Apple is likely to face sales decline in China for quite some time.

He said the new iPhone failed to generate enthusiasm in customers as they already have access to high quality phones form domestic companies.

Apple introduces new models about once a year, while Chinese technology companies refresh their lineups every few months, offering better choices to their clients.

The company was hit by 17 percent decline in its fiscal annual revenue in the country. Apple's position in Chinese smartphone market share dropped to fourth place. 

Apple expects to see an improved performance in China at the end of 2016, as it maintains optimism towards getting a bigger market share thsi time. 

Tagsapple, Huawei, iPhone 7