Apple Inc. has announced that its mobile payment service Apple Pay is now supporting donations to nonprofit charities, eliminating some problems when contributing money.

The new feature will be available both on the Apple Pay website and mobile application, Tech Crunch reported. The Apple Pay on the web can be integrated into websites’ checkout flow. It will be available in time for the holiday season. 

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The Cupertino-based tech giant has been working with charities, allowing customers to purchase special apps or make donations via iTunes. The new feature integration with Apple Pay will make it easier for people to give money to non-profit organizations.

With the additional feature to Apple’s mobile payment service, charities can now add a donate button within their apps and can be linked to users’ Apple Pay accounts. The company is working with Benevity, a platform that aids in enabling workplace and corporate charitable giving programs. Apple will unveil an online application form for any nonprofit organizations that plan to integrate Apple Pay in their apps.

“We’re making it incredibly easy to give back with Apple Pay. Websites and apps tell us they see twice as many people actually completing a purchase with Apple Pay than with other payment methods," Jennifer Bailey, Apple's vice president of Apple Pay, said.

"We think offering such a simple and secure way to support the incredible work nonprofits do will have a significant impact on the communities they serve.” 

The iPhone maker has partnered with 19 organizations that have already added or are planning to add Apple Pay as a payment option. It includes UNICEF, St. Jude Children’s Research Hospital, Save the Children, The American Red Cross, World Vision, and the World Wildlife Fund (WWF).

Other groups that will integrate with Apple Pay in the near future include American Cancer Society, CARE, DonorsChoose.org, PBS and its local stations, and United Way, according to CNet. 

TagsApple Inc., apple, apple pay, charitable donation, donations, christmas, Holiday season, iTunes, Apple mobile payment service, mobile payment, charities