At CES 2017, HTC was spotted releasing a new promotional video suggesting that the company might produce HTC Vive-branded smartphone.

Famous leaker Evan Blass has obtained the promo video displaying the HTC's future smartphone efforts. One of them is Vive-ready smartphone, which is banking on the popularity of its virtual reality headset. There is also a possibility of producing a mobile VR headset if this plan pushes through, just like Daydream View or the Samsung Gear VR. 

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Manufacturing a Vive-branded smartphone may help HTC in brand recognition, which will eventually lead to boosting sales. However, there are no details yet about the new device.

In addition to the possibility of a Vive-ready smartphone, HTC wants to experiment with different colors and materials for their handsets. They also want to implement some quirky finishes for their upcoming devices that appear truly customized for the users. Customization options for smartphones are part of HTC's 2017 line-up. 

The promotional video also showed an unnamed HTC phone used by a couple wandering around some picturesque European city. It suggested that the mobile device can control actions such as scrolling and launching the camera. It might also end up in the upcoming HTC 11, where the concept fits perfectly.

Moreover, there are reports suggesting that the Jan. 12 HTC event will unveil mid-range smartphone, but it could be a part of Mobile World Congress (MWC) event happening at the end of February. The company could be set to show and tell a number of details regarding its new devices to the upcoming tech events.

TagsHTC, MWC, CES 2017, HTC Vive, virtual reality headset, Vive-Ready Smartphone, Vive