Saatchi Gallery and Huawei have announced their partnership to present the From Selfie to Self-Expression gallery.

The partnership between the two companies will bring about the world’s first art exhibition exploring the history of the selfie. The gallery will showcase artworks from the old masters as well as contemporary artists including Emin, Van Gogh, and Rembrant. Also, it will emphasize the promising role of the smartphone as a form of artistic medium for self-expression. 

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The show will also commission ten Young British Photographers to craft new works using Huawei's newest dual lens smartphones co-engineered with Leica. Aside from that, Huawei will launch the #SaatchieSelfie competition, inviting people around the world to post their most interesting selfies for a chance to be featured in the exhibition. 

Interested participants over the age of 16 can submit their selfies via Saatchi Gallery’s website from Jan. 23 until March 12. The finalists will be chosen before March 31, when the exhibition opens to the public. The grand winner will be announced at the launch event on March 30.

The prices for the winner include the chance to attend the opening of the exhibition, spend three nights in London, and a chance to have a trip with a world-renowned Leica photographer.

“After a decade of smartphone photography, we have reached a tipping point. We are moving from documenting our engagement with the world through selfies to projecting our personalities on to the world through our creativity,” said Glory Zhang, CMO of Huawei's consumer business group.

Huawei’s partnership with the Saatchi Gallery shows the commitment of the Chinese smartphone maker to expanding its presence in the UK and its support for expression through photography everywhere.

The exhibition Selfie to Self-Expression will run from March 31 to May 30 while the #SaatchieSelfie contest starts on Jan. 23 to March 19.

TagsSelfie, Huawei, Saatchi, Saatchi Gallery, self art form, Leica, dual lens Huawei, #SaatchieSelfie