CHINA TOPIX

11/21/2024 12:24:44 pm

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Search Engine Giant Google Inching Towards Comeback in China?

Google Staging a Comeback in China.

(Photo : Getty Images. ) Reports suggest that American search giant Google may be allowed to partially resume its operation in China.

American search giant Google is in serious talks with China to make a comeback in the lucrative Chinese market, after the strict censorship issues forced the search engine company to shut its business operation in Mainland China nearly seven years back. 

However, Google won't be allowed to make a comprehensive comeback in China at one go. Rather the Chinese authorities are allowing the search engine giant to resume its services through phases. In the first phase, a special search engine service Google Scholar is touted to be the first service to stage a comeback.  

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Google Scholar is basically dedicated to finding scholarly literature and is among the services on Beijing's priority list of re-entry, according to Liu Binjie, a standing committee member of the National People's Congress.

"The academic sector will be the first to get through," Liu told Sunday Morning Post. "China's focus is on [making] academic progress, such as academic exchanges as well as [exchanges in] science and culture, instead of news, information or politics."

Liu claimed that other Google functions have been included in negotiations on the condition that they would not publish any politically sensitive information's. But he did not offer any definitive timeline for the resumption of Google services, adding specifically that the American search engine giant will have to operate according to the Chinese law.

The Silicon Valley company shut its operation in China in 2010 after finding its censorship laws too difficult to cope with. But this idealistic decision proved to be a self defeating one after the tech giant found that it is losing on enormous amount of annual profit. Following which, the company's top management started negotiation with Chinese authorities over resumption of their service as early as 2014.

Google is not the only well known American tech company that is trying to stage a comeback in the Chinese internet market. The social networking giant, Facebook, has been engaged in a similar pursuit ever since its services were banned in the country several years back. The Mark Zuckerberg  founded company also became the victim of China's tough censorship laws.

The Chinese government over the years has been relentlessly tightening the screw on the internet medium, which has been grown in leaps and bounce. Beijing justifies its tough censorship laws for nationalistic need to protect its political views and ideologies.  

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