Retired Tennis Star Li Na Gets new China-Exclusive Signature Collection From Nike
Paolo David | | Mar 14, 2017 12:58 PM EDT |
(Photo : Photo by Kevin Lee/Getty Images for Laureus) Tennis player Li Na of China talks after winning the Laureus Academy Exceptional Achievement award at the winners press conference during the 2015 Laureus World Sports Awards at the Shanghai Grand Theatre in Shanghai, China.
Chinese tennis legend Li Na has been retired for almost three years, but she is still getting endorsements in her native land. Nike recently launched a China-exclusive signature collection that will help players at the grass-roots level.
According to The Wall Street Journal, the Nike project is aimed to honor Li's accomplishments and to encourage more girls to play tennis. It helps that a global brand like Nike uses sports stars since the Chinese government wants to promote sports in the country.
Like Us on Facebook
The managing director of the marketing-research agency of the Shanghai office of Kantar Millward Brown, Chirantan Ray, believes that promoting Li is going to create a lot of interest in the sport of tennis. She is one of the most recognizable sports stars in China along with former Houston Rockets star Yao Ming.
"I was a bit surprised but I believe that sport is relatively fair in that the performance speaks for itself," Li said told WSJ when asked about the result of a poll. Li was voted China's most bankable sports star, beating out Yao and swimmer Ning Zetao.
Li became famous in China after when she became the first Asian player to ever win a Grand Slam championship. She won the 2011 French Open after defeating Francesca Schiavone in the final. She followed it up by winning the 2014 Australian Open.
The 35-year-old tennis star was ranked World No. 2 back in 2014 in her last season. She retired on Sept. 14, 2014, after a left knee injury required surgery. She was the World No. 6 at the time of retirement, per WTA Tennis.
Besides Nike, Li has endorsement deals with brands like Mercedes-Benz and Rolex. She also has a growing personal brand in China with about 22 million followers on Weibo, the country's version of Twitter. She is also open to having a position in the government and going into business.
Currently, Li is enjoying retirement. She is the mother of two beautiful children with husband, Jiang Shan. She is also the main reason why tennis became a very popular sport in East Asia, and she is considered as a pioneer in the sport.
Tagstennis, tennis news, li na, Nike
©2015 Chinatopix All rights reserved. Do not reproduce without permission
- Jeremy Lin Helps Brooklyn Nets Beat Rivals New York Knicks 120-112
- Dirk Nowitzki Shares Amazing Moment with Chinese Couple After Mavericks' Game
- Shanghai Sharks Star Guerschon Yabusele Playing for the Boston Celtics Next Season
- Jeremy Lin Helping Nets Teammates get Better Since His Return From Injury
EDITOR'S PICKS
-
Did the Trump administration just announce plans for a trade war with ‘hostile’ China and Russia?
-
US Senate passes Taiwan travel bill slammed by China
-
As Yan Sihong’s family grieves, here are other Chinese students who went missing abroad. Some have never been found
-
Beijing blasts Western critics who ‘smear China’ with the term sharp power
-
China Envoy Seeks to Defuse Tensions With U.S. as a Trade War Brews
-
Singapore's Deputy PM Provides Bitcoin Vote of Confidence Amid China's Blanket Bans
-
China warns investors over risks in overseas virtual currency trading
-
Chinese government most trustworthy: survey
-
Kashima Antlers On Course For Back-To-Back Titles
MOST POPULAR
LATEST NEWS
Zhou Yongkang: China's Former Security Chief Sentenced to Life in Prison
China's former Chief of the Ministry of Public Security, Zhou Yongkang, has been given a life sentence after he was found guilty of abusing his office, bribery and deliberately ... Full Article
TRENDING STORY
-
China Pork Prices Expected to Stabilize As The Supplies Recover
-
Elephone P9000 Smartphone is now on Sale on Amazon India
-
There's a Big Chance Cliffhangers Won't Still Be Resolved When Grey's Anatomy Season 13 Returns
-
Supreme Court Ruled on Samsung vs Apple Dispute for Patent Infringement
-
Microsoft Surface Pro 5 Rumors and Release Date: What is the Latest?