Facebook (FB) is looking to become more prominent in the media world by offering to share revenue with publishers that upload content directly to the social network. 

This is yet another move by Facebook to be a news source, after adding the "Trending" feature and making news stories more prominent in the news feed. On top of making pages more important on the social network - it is offering news networks more space. 

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The next step is to fully integrate the articles into Facebook. This would allow users to read the news article on the social network, instead of clicking a link to an outside website. There are several advantages and disadvantages on this concept. 

Facebook's main advantage is its audience. Publishers who adopt the new partnership early have access to more than 1 billion daily viewers and 600 million active viewers on mobile. Mobile is a big issue for publishers, who have to partner with Apple's Newsstand, Flipboard or create their own app.

The disadvantage is that Facebook will gain all of the information on how users read their content, how long they stayed on the article and other stats. Facebook still hasn't disclosed how it will split the revenue with publishers, although this will be disclosed to the few who join in the beta testing. 

Facebook has already created Paper, a mix between a user's personal news feed and prominent articles on the social network. This app could be integrated in the new publishing deal, offering news networks a space on the main app and Paper. 

Facebook is one of the only companies that have shown impressive growth in the mobile advertising sector. If a blog, newspaper or magazine is capable of getting some of these advertising dollars, it might be good for business, even if it removes control of the content.

TagsPaper, publishers, Facebook Mobile, news networks