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11/02/2024 11:27:35 am

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Apple Partners With Obama's ConnectED Program

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(Photo : Reuters) Apple is partnering with the Obama Administration's new ConnectED program, aimed at giving minorities and disadvantaged students iPads, and teachers with Macs and Apple TVs.

Apple will partner with the Obama Administration's new ConnectED program, which focuses on offering technology and Internet access to disadvantaged students.

The ConnectED program started in June of 2013, with the vision of bringing reliable Internet access and computers to 99 percent of U.S. students by 2017. The program has caught the attention of many large technology companies, including Adobe (ADBE), Microsoft (MSFT) and Apple (AAPL).

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Apple has pledged $100 million in grants to U.S. students, along with their iDevices. Every student in the program will receive an iPad, every teacher will receive a Mac and an iPad, and every classroom will receive an Apple TV.

This is a big donation by Apple, but also a smart investment opportunity, as it gets kids enjoying iPad from an early age and bringing both Mac and Apple TV into the classroom. If they become valuable tools, it might spur more investment from the education sector.

The iPad already has a 90 percent share of the education market, leaving Microsoft's Surface and Android tablets to fight over the scraps left behind. Apple has previously invested in services specifically aimed at iPad for education and students - making the tablet a more productive and usable tool.

In 29 U.S. states, 114 schools have partnered with ConnectED so far. Apple will provide all of them with iDevices. Of the students receiving these new tools 92 percent are Black, Hispanic, Asian, Native American, and Alaskan Native heritage, according to Apple.

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