Video streaming is becoming one of the most relevant industries on the web, with companies like Netflix, YouTube and Twitch.TV taking up more than 50 percent of all U.S. Internet traffic.

To fix some of the issues with video players, advertisements and other standards, a new Streaming Video Alliance has been formed. The only issue with this alliance is that it's missing the three major companies, mentioned above.

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Twitch.TV might not bring in as much revenue or traffic as YouTube or Netflix, but when all three are not apparent on the Streaming Video Alliance, one has to wonder what the alliance can achieve.

Founding members in the alliance include Fox, Major League Basketball, Yahoo, Alcatel-Lucent, Charter Communications, Cisco, Comcast, EPIX, KT, Level 3 Communications, Liberty Global, Limelight Networks, Qwilt, Telecom Italia, Telstra, Ustream and Wowza Media Systems.

Most of these companies have a small stake in the video streaming world, but not enough pull to really make one standard work for all. 

Netflix has already committed to HTML5 adoption by 2018, when its Microsoft Silverlight license is expected to discontinue. YouTube is already moving from JavaScript to HTML5 as well.

It seems like the standard is already coming to video players - HTML5 can now play video just as well as other proprietary technologies. It also allows creators to add different features to their own media player, to make a custom from regular HTML5.

Alliances of companies trying to deliver one experience or standard need to a very high priority to even stand a chance. Apple has often times been the killer of standards, but thanks to Samsung and other companies, USB and other standards have been found in the mobile industry.

Without YouTube or Netflix however, it seems unlikely this alliance will get much done in the way of creating new standards, especially when HTML5 is already being adopted by most.

Tagsnetflix, YouTube, streaming alliance, FOX, mlb, Yahoo