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11/22/2024 08:03:15 am

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Cyber Month Is Cyber Monday’s New Name?

Cyber Monday deliveries at Amazon in Phoenix, Arizona

(Photo : REUTERS/Ralph D. Freso) Workers gather items for delivery from the warehouse floor at Amazon's distribution center.

The decline in this year's Cyber Monday deals might have paved the way for retailers to extend the celebrated sale day into a month-long festivity. Indeed, Cyber Monday is now being dubbed as Cyber Month.

Sellers have anticipated millions of online buyers to swarm the Internet last Monday. Reports from IBM Digital Analytics, however, have indicated that only 8.7 percent sales were recorded this year compared with last year's 20.6 percent.

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Then again, it is still the biggest shopping day of the year as it has always been since 2010. Mobile traffic, for instance, rose to 39 percent this year covering tablets and smartphones, as compared to the recorded mark last year which was at 30 percent.

Sucharita Mulpuru, analyst at Forrester, stated that retailers do not really offer enormous discounts on Cyber Mondays but since shoppers have already been pre-conditioned to experience great deals, they resort to online shopping nevertheless.

"Cyber Monday offers aren't super compelling, but don't need to be. It's been the biggest shopping day of the year for the last few years so they (retailers) know people are going to come."

Courtney Lane from Virginia, for example, was interested in a Rachael Ray cookware she saw early last week in Amazon.com that was tagged below $100. When she came back for it last Monday, it was already priced at more than $100. She was regretful and said she should have bought it at first sight.

It was the opposite case, though, for Jack Kananian of Ohio. He waited for months for a mark down of his desired HP computer set but only made success during this year's Cyber Monday as he got it from the brand's website for only $550 instead of its original $800 cost.

The National Retail Federation (NRF) reports that this year's Thanksgiving weekend sales accounted for a 5.3 percent decrease among shoppers and 11 percent decline in people's spending.

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