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11/02/2024 01:35:55 pm

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Console Gamers Turn Back on Retail Pricing, Want Steam-Like Sales

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Console gamers are sick of $60 retail pricing, and flash sales show customers want a Steam-like storefront.

One of the crucial points console gamers always seem to forget when it comes to PC gaming is the amount of sales on Steam, the dominant platform for digital games. However, console gamers are starting to change their attitude toward retail priced releases, following a very poor 2014 for retail disc and digital sales on Xbox One and PS4.

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The new console generation is surpassing the old in terms of raw console sales, but the average console owner has only purchased four games for their new platform. This is a pretty low number, especially considering 71 percent of customers in Dec. 2014 bought a console with bundled games included, adding two to four games automatically to the console owner's collection.

Sony and Microsoft both said the recent 'flash sales' on PSN and Xbox Live managed to rake in lots of digital sales, showing customers want a system more like Steam.

On Steam, there are major sales almost every few months, dropping the price on hundreds of games. Game developers are extremely active in these sales, especially indies who enjoy dropping the price by outrageous margins to attract new customers.

Although the library of games available on PS4 and Xbox One is low, having these 'flash sales' and cheaper prices in general could bring more game sales on the platform.

Valve has not released numbers on the average Steam user's library, but considering the vast amount of sales on Steam everyday, the numbers will most likely be much higher than four, considering lots of games go for under $9.99 on Steam.

Part of the reason for console game prices being high compared to PC is the lack of fully digital distribution, meaning retail sellers like Gamestop, Best Buy and Walmart still get to price games and keep profit margins high.

When Microsoft first announced the Xbox One, it would have come with a fully digital system, but fans went wild over the suggested features, forcing Microsoft to back out and create a less advanced system.

One year later, it is questionable how well Xbox One would have done, if customers had a chance to check out the finished system.

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