Magic Leap Preparing Invite Program for AR Platform
David Curry | | Feb 26, 2015 05:38 AM EST |
(Photo : Magic Leap) Magic Leap is preparing to offer an invite program for its expansive augmented reality platform.
Magic Leap is one of the more unconventional augmented reality startups wanting to mesh the fun of games with everyday services like maps and lists.
Even though the startup hasn't launched any products, Google, Qualcomm and other investors found the pitch interesting enough to invest $542 million in the company.
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Magic Leap CEO and founder Rony Abovitz spoke about the future of augmented reality, safety and the potential launch date for the first piece of hardware.
On augmented reality, Abovitz believes the only way to win the mainstream is by ensuring safety. This can be done through digital light-field signal technology, a new type of digital 3D technology removing potential headaches and nausea from long-term use.
This is different from Microsoft's HoloLens, another augmented reality headset. Microsoft uses stereoscopic 3D technology, which Abovitz claims is a major cause of headaches over long-term use.
Magic Leap will not only work on video games when the headset finally arrives. It wants developers to create any service on the platform without having to confine them to a certain genre or category.
Abovitz is still keeping quiet about any release date, although he hopes the launch of the first developer kit will come in 2015. Golden tickets should be available to developers and enthusiasts soon, he said.
Augmented reality is a different beast from virtual reality. The latter provides a new virtual room while augmented reality looks to take the world in front of your eyes and augment it with new visuals.
Google Glass was one of the first commercially available products featuring this new type of AR. While early hype for the device made thousands of enthusiasts buy it for $1,500, it quickly ran out of fashion and Google dropped the product in late 2014.
TagsMagic Leap, Rony Abovitz
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