CHINA TOPIX

12/22/2024 09:23:20 pm

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Disney Invests $1 Billion in 'MagicBands' for use in Disney World

Disney is looking to the future by investing US$1 billion in MagicBands that automates several processes by storing information and transmitting it 40 feet in every direction.

The future is geared towards automation and simplicity. Wallets and identification cards may soon be replaced by a few apps in one's cell phones.

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The multinational mass media corporation is determined not to be left behind and has already begun investing in its future.

Their MagicBands work best in Disney World.

One area of the areas is a restaurant called Be Our Guest that follows the motifs of Beauty and the Beast (1991), which is made evident by the large drawbridge one passes at the entrance.

If someone wearing the MagicBands made a reservation and ordered in advance, a host will come greet that person at the drawbridge and tell him to sit anywhere. Soon the food that person ordered will be delivered to his table.

It's all made possible with MagicBands.

Data sent from the MagicBands is connected to the hostess' smartphone. When the person is in the vicinity, the hostess will already know this person is inbound and will begin relaying their orders.

As to delivering the food to the table, a radio receiver is placed in each table. Concurrently, the MagicBands pick-up the signal from the table and deliver it to another receiver in the ceiling.

A seamless dining experience is created using a simple rubber wristband.

Inside the rubber MagicBands is an RFID chip and a radio commonly found in 2.4-GHz cordless phones. The battery can last for as long as two years.

Apart from the restaurant though, Disney also allows people to use the MagicBands as early as booking tickets and even rides.

An itinerary is created and stored and in turn, cuts out any downtime when visiting Disney World.

The potential uses of the MagicBands are quite numerous. The future of innovation is wide open.

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