Popular shopping website Amazon has announced its new features that includes an update which will integrate an Artificial Intelligence technique to update its system in order to place the helpful reviews on the top of the list by ranking the customer reviews on the basis of their content.

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In an endeavour to simplify the online shopping, Amazon has announced that it will be integrating its platform with Artificial Intelligence tools to update the system. With this new system in place, all the customer reviews will be ranked in order of the content that they are providing.

For example, a review listing more features and utility will be ranked higher than the ones mentioning just the basic details. Amazon will be implementing the new machine learning algorithm that will provide a rating from five stars.

Starting Friday, last week, the algorithm has been implemented across the Amazon portal. According to a report on The Next Digit, the new algorithm is targeted towards improving the quality of customer reviews.  Earlier this rating was just  an average of all the reviews.

Using Artificial Intelligence techniques, the system will be able to identify what reviews are useful and what are not. It is expected to improve with the use over a period of time. As of now, the new software has been introduced amongst American users only; however, depending on its success and customer feedback, plans of introducing it globally are already in the pipeline.

Another report on IBN Live said that this update will enable users to see newer reviews more often. Even when the company makes update to the product or changes it slightly in response to customer complaints, the new system will ensure that Amazon shoppers are notified of these developments when they proceed towards making the purchase.

This tool will also help Amazon take care of the fake reviews. The report also points out that Amazon is testing another method through which customers will be able to give a one to five star rating to specific features like battery life, processor speed, etc. This will give the users a better idea about the utility of the product. 

TagsAmazon update, Amazon new feature, Amazon shopping