Lee Min Ho is immensely popular not only in his own country, Korea, but across the world as well. This is why it wasn't the least bit surprising that he was cast in the international action-adventure film, "Bounty Hunters." Now, the Korean star has once again nabbed another worthy role and this is to be the face of Korea.

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Starhaus Entertainment, Lee Min Ho's agency, confirmed reports on July 28 that the actor has been chosen as the representative face of Korea. Fans of Lee Min Ho have been nothing but delighted over the news.

"The Ministry of Culture, Sports, and Tourism will supervise a new international ad campaign to present Korea's attractions, and has selected Lee Min Ho as the center of the campaign," stated Lee Min Ho's agency.

So what is the campaign meant for? According to reports, the campaign which stars the one and only Lee Min Ho hopes to recover the huge losses faced by Korea's tourism due to the MERS crisis. Through video advertisements starring Lee Min Ho, Korea hopes to gain even more tourists. News has it that the videos have already been recorded mid-July.

The said locations featured in the video include Seochon, Samcheong-dong, Cheongyecheon Stream, and more. So what is the main message of the campaign, aside from Lee Min Ho's swoon-worthy smiles? "Korea. Let Your Story Begin." This is said to be the main message.

Other notable names involved in the project include Taiwanese director, Wayne Peng, and renowned director Park Myung Cheon. The PR campaign starring Lee Min Ho will air in the United States, particularly CNN, in China's Central TV (CCTV), and in Korea's very own Arirang TV.

"Through this work, Korea's beauty can be shown to the world. It was a valuable time," added a representative of Lee Min Ho's agency.

Fans should certainly not miss out on Lee Min Ho's campaign. Check out a few stills from the campaign here.

TagsLee Min Ho, Face of Korea, PR Campaign, Bounty Hunters, Korea, US